With artists and galleries flocking to LA from NYC, it was only a matter of time before the dealers followed – mega-dealer and curator Jeffrey Deitch just announced his return to the dusty city.
The former director of LA’s Museum of Contemporary Art (MOCA) left the city in 2013 and returned to NYC where he re-opened his gallery space in SoHo, but it looks like LA has managed to lure him back. “The audience in LA is so open and receptive,” he said in an interview with The NY Times, before opening up about his tumultuous time as director of MOCA. “I had a very good experience in Los Angeles nonetheless, and made a lot of friends here. Running MOCA was a privilege and I’m very grateful for the opportunity. But I’m much better suited to running my own situation, where I can make all the creative decisions.”
His new venture, which is a sprawling 15,000 square-foot ex-warehouse space in the heart of Hollywood on 925 North Drive will mimic the same programming as his NY gallery by exhibiting three large shows per year, “The idea in New York is to do three shows a year, and it will probably be the same here,” he said. “When you do shows that are museum-level, you don’t want to take them down after a month.”